JURNAL MANAJEMEN DAN BISNIS

Analisis Peran Jaringan Bisnis terhadap Pengembangan Produk UMKM Kuliner: Studi Kualitatif pada Mie Jebew dan Dimsum Ares

2026-01-27T01:56:11+00:00

This study aims to analyze the role of business networks in product development among culinary MSMEs, namely Mie Jebew and Dimsum Ares, in Pameungpeuk, Bandung Regency. The study is motivated by the limited empirical research on the utilization of informal business networks among culinary MSMEs in semi-rural areas. A descriptive qualitative research method was employed, with data collected through observation, in-depth interviews, and documentation. Data validity was ensured through triangulation, while data analysis was conducted using descriptive qualitative analysis supported by SWOT analysis. The findings indicate that informal business networks established through social relationships, customers, suppliers, as well as the use of digital platforms and online food delivery services, play a significant role in expanding market reach, increasing sales, and sustaining business continuity. Although these business networks are not yet formally managed, they contribute to enhancing the competitiveness of MSMEs. This study provides practical contributions for MSME actors in optimizing business networks as a strategy for business development.

Analisis Strategi Bisnis dan Penerapannya dalam Manajemen Strategik: Pendekatan SWOT, SFAS, dan Strategi Kompetitif Porter

2026-01-27T01:56:01+00:00

Artikel ini menganalisis integrasi pendekatan analisis SWOT (Strengths, Weaknesses, Opportunities, Threats), Matriks SFAS (Strategic Factor Analysis Summary), dan strategi kompetitif Porter dalam kerangka manajemen strategik. Penelitian ini bertujuan untuk mengkaji bagaimana organisasi dapat merumuskan strategi yang adaptif dan berkelanjutan di tengah dinamika lingkungan bisnis global. Menggunakan metode studi pustaka kualitatif, penelitian ini mengevaluasi literatur manajemen strategik klasik dan kontemporer, termasuk karya Wheelen & Hunger (2018), Porter (1985), dan D’Aveni (1994). Hasil menunjukkan bahwa SWOT, meskipun populer, memiliki keterbatasan metodologis yang dapat diatasi melalui SFAS yang memberikan bobot kuantitatif terhadap faktor strategis. Sementara itu, strategi generik Porter—kepemimpinan biaya, diferensiasi, dan fokus—masih relevan, terutama bila dikombinasikan dengan strategi kooperatif seperti aliansi strategis. Studi ini menyimpulkan bahwa integrasi ketiga pendekatan tersebut memungkinkan organisasi mengembangkan keunggulan kompetitif yang dinamis dan berkelanjutan. Implikasi manajerial mencakup pentingnya fleksibilitas strategis, inovasi berkelanjutan, dan kolaborasi lintas entitas dalam menghadapi hiperkompetisi.

Risk Analysis in Capital Budgeting Decisions: Sensitivity and Scenario Analysis Approach

2026-01-27T02:02:30+00:00

Capital budgeting decisions are inherently exposed to uncertainty due to fluctuating economic conditions and imperfect cash flow projections. Inaccurate investment evaluation may lead to significant financial losses and inefficient allocation of organizational resources. This study aims to analyze the role of risk assessment in capital budgeting decisions by applying sensitivity analysis and scenario analysis as complementary evaluation tools. Using a descriptive-analytical approach supported by numerical illustrations, this study examines how changes in key financial variables such as selling price, sales volume, production costs, and discount rates affect project feasibility indicators, particularly Net Present Value (NPV). The findings demonstrate that sensitivity analysis is effective in identifying critical variables with the highest impact on project outcomes, while scenario analysis provides a more comprehensive view of project resilience under varying economic conditions. The study concludes that integrating both methods enhances decision quality, supports proactive risk management, and improves long-term investment sustainability.