JURNAL MANAJEMEN DAN BISNIS

Analisis SWOT untuk Meningkatkan Kepuasan Konsumen di Babe Gym Bandar Lampung

Fiqih Alpriansyah Nurbari — 2024-06-30

Increasing public awareness of the importance of a healthy lifestyle encourages the growth of the fitness industry in Indonesia, including in the city of Bandar Lampung. Babe Gym is one of the business actors in this field that needs to formulate a strategy to maintain and increase customer satisfaction in the midst of fierce competition. This study aims to analyze internal and external factors that affect Babe Gym's customer satisfaction using a SWOT analysis approach. The research was conducted through a qualitative approach with observation methods, in-depth interviews, and the distribution of questionnaires to management and customers. Data analysis is carried out using IFE and EFE Matrices to identify strengths, weaknesses, opportunities, and threat factors, which are then incorporated into the SWOT Matrix to formulate the right development strategy. The results of the study show that Babe Gym has strength in terms of affordable price and the owner's commitment to customer comfort. However, the disadvantages include a less strategic location, lack of promotion, and limited facilities. The main opportunities come from the increasing public interest in healthy lifestyles and the potential for cooperation with supplement business partners. The threats faced are low customer loyalty and a lack of focus on service and equipment safety. Babe Gym's strategic position is in Quadrant I (Grow and Build), which recommends an aggressive strategy for expansion and service improvement. The strategy includes improving facilities, external cooperation, and strengthening promotions and customer loyalty. This research provides a strategic basis for the development of competitive and sustainable fitness services.

Kajian Sistematis Integrasi Optik Lokal Yogyakarta dengan E-Commerce Tokopedia dan Shopee

Sri Wahyu Budoyo Kusumo — 2025-06-12

Digital transformation driven by the development of information technology has affected various sectors, including the optical business. In Yogyakarta, a city with rapid growth of optical MSMEs, the utilization of e-commerce platforms such as Tokopedia and Shopee is still not optimal. In fact, the adoption of marketplaces has the potential to expand market reach and increase competitiveness. This study aims to examine the readiness and challenges of adopting digital technology in local optical businesses through the Systematic Literature Review (SLR) approach with the PRISMA protocol. A total of 25 relevant articles were selected from the Google Scholar, Garuda, DOAJ, and Scopus databases based on the inclusion criteria: publications in 2018–2024 and focusing on the digitalization of health MSMEs, e-commerce, and optical business practices in Indonesia, especially the Yogyakarta region. The results of the study showed that 87% of the literature supports the benefits of e-commerce integration for market expansion and improving customer experience. However, only around 12% of local opticians have implemented digital strategies optimally, especially in utilizing marketplace features such as chatbots, stock integration, and Official Stores. The main challenges include limited digital literacy of the workforce, inefficient logistics, and unsynchronized online health service regulations. This study concludes that structural readiness and increasing digital competence are the main prerequisites in optimizing the transformation of the optical business through e-commerce. As a recommendation, digital literacy training, marketplace integration workshops, and support for incentive policies from local governments are essential. This study also offers a conceptual model of three pillars of integration: digital products, marketplace interactions, and online-offline service synchronization as the basis for a post-pandemic local optical digitalization strategy.

Analisis Efektivitas Kinerja Balanced Scorecard pada BPRS Amanah Rabbaniah Kopo

Resya Dwi Marselina — 2025-06-23

This study aims to analyze the effectiveness of the Balanced Scorecard (BSC) performance system at BPRS Amanah Rabbaniah, Kopo Branch Office. The BSC is utilized as a tool to measure organizational performance comprehensively through four perspectives: financial, customer, internal business processes, and learning and growth. This study employed both qualitative and quantitative approaches, with data obtained from interviews, observations, and financial statement analysis. The findings indicate that the implementation of BSC at BPRS Amanah Rabbaniah is moderately effective, though there are areas requiring improvement, particularly asset efficiency and profit stability. This study recommends strengthening digitalization, improving human resource quality, and evaluating sustainable financial strategies.

Analisis Keberhasilan Penerapan Management By Objectives Dalam Manajemen Kinerja di PT XYZ

Ai Muna Naziah — 2025-06-30

This study aims to determine the success of the implementation of Management by Objectives (MBO) in performance management at PT XYZ and its impact on achieving company targets. This study uses a qualitative method with a descriptive approach. Data collection techniques are carried out through interviews, observations, and document reviews. Data processing is carried out using triangulation techniques to ensure the validity and validity of information. The results of the study indicate that the implementation of MBO at PT XYZ is carried out systematically through goal setting, KRA, KPI, and periodic evaluations. MBO increases employee engagement, work effectiveness, and accountability. This implementation also has a positive impact on the company's financial performance, as seen from the increase in net profit, asset efficiency, and achievement of organizational targets. It can be concluded that MBO has proven to be effective and structured in improving individual and organizational performance at PT XYZ.

PULLING THE STRINGS OF STUDENT SHOPPERS: HOW SERVICE QUALITY, PRICING POWER, AND PROMOTIONAL STRATEGY SHAPE BUKALAPAK’S APPEAL AMONG UNRI MANAGEMENT UNDERGRADUATES

Rido Suhatman — 2025-06-26

The rapid growth of the e-commerce industry in Indonesia has driven competition between digital platforms, including Bukalapak, which, despite having competitive service features, has not shown dominance in the preferences of young consumers. This study aims to analyze the effect of service quality, price, and promotion on the purchasing decisions of Bukalapak application users among students majoring in Management at University of Riau class of 2020. Using a quantitative approach with a case study strategy, data were collected through questionnaires and interviews and analyzed using multiple linear regression with the help of SPSS software. The results showed that promotion had the most significant influence on purchasing decisions, followed by service quality, whereas price had no significant effect. The findings confirm that the effectiveness of promotional communications and improvement of the quality of the digital service experience are the main factors influencing the purchasing behavior of the younger generation, while price considerations are no longer the dominant factor. The contribution of this research lies in a more contextualized understanding of e-commerce user preferences among university students, as well as enriching the digital marketing literature by highlighting the importance of marketing mix strategies based on specific user segments. The practical implications of the findings are aimed at local e-commerce platform managers to strengthen service aspects and adopt more adaptive promotional strategies in the face of competitive digital market dynamics.